I wanted to be the person that popped up when people were looking for something I could help them do.
I felt like there was something I was missing.
I was writing content, paying to launch that content, and delivering the content organically, and I still needed to get the total result I wanted.
I was getting some drips and drabs of influence, but it wasn’t what I had envisioned.
It wasn’t until I understood how algorithms group and sort human behavior that I nailed the formula and tested the process, and voila.
Every month, I know how many people will be found, act and allow me to help them.
Instructing an algorithm to build an audience requires an obsession with the attitudes, aspirations, interests, personalities, values, opinions, and lifestyles of those you serve.
We are cautious about choosing our niche on something other than demographics or industry types. Otherwise, our impact will not be felt; we will work long days and make little to no money.
I know from personal experience. I had many fans who were broke, did not want help, and were not excited about the solution I gave.
So, when we are deciding on who our ideal audience member is, we do not rely on our answers to questions like this:
1. Who is your absolute dream client?
2. What do they do?
3. What do they want?
But after we have answered these questions, we create a research group of unbiased participants that look like the ideal client; we formulate questions that require a behavioral response, not a logical response.
We then measure the patterns of these answers, and we have our baseline for training the algorithm to deliver the desired results.
The result of this pattern = Psychographics
This Psychographics are incredibly valuable for marketing, but they are also most helpful in opinion research, prediction, and broader social research.
When we apply & measure the results of Psychographics, we see 1200% ROIs from organic methods, 500% from paid advertising, and 45% from returning clients.
Ancient teaching says, “consider others more important than yourselves.”
At the core of the algorithmic design is this very principle. So you see, the end user is considered of higher value than the content producer.
If you do not have information that tells you what your ideal audience is talking about online and how close they are to making a decision, then you are not controlling the algorithm - you are being held by it.
Ready to command algorithms and drive them to your desired end?
