Have you heard it said, "The riches are in the niches"?
We must be cautious about choosing our niche on something other than demographics or industry types. Otherwise, our impact will not be felt, and we will work long days and make little to no money.
I know from personal experience. I had a lot of fans who were broke and weren't excited about the solution I had to offer.
So, when we are deciding on who our ideal client will be, let us not rely on our answers to questions like this:
1. Who is our absolute dream client?
2. What are they like?
But after we have answered these questions, we can create a research group of unbiased participants that looks like the ideal client and evaluate their behaviors’ around the outcomes we deliver.
When choosing our ideal client, we do not want to be like a digital marketer that relies on age, location, gender, etc. These are the lowest-hanging fruit to drive up clicks.
When they get us clicks, they say, "I am setting up the ball - It's your job to hit it out of the park."
First, we ensure we can duplicate the ideal client on demand before putting the burden of scaling our success on others.
Digital marketers are good at identifying niches rather than defining our ideal client.
When defining our ideal client, let us not use a download that promises us the "most profitable marketing niches." This list will include industries like teachers, sales managers, restaurant owners, gym owners, etc.
This strategy is intended to help us group your ideal client by "subject" so we can quickly identify them in groups and add them to our call list or grab their emails and add them to our email list.
This gets us drips and drabs of business but nothing we can measure, duplicate and scale.
Perhaps when defining our model market, we can do so on behaviors’ that can be measured and duplicated to expand our most significant impact and not compromise our time, profits, and sanity.
If we choose niches based on low-level demographics, we will be like the owner who spent 18,000$ for a bunch of clicks; the owner didn't want his outcome. Oh, they were in his "industry,” but they wanted:
1. A job
2. To sell him equipment
3. His service for free
But if we will define our market based on behavior, then we will get people from all different industries and demographics, but they will have two things in common:
1. They will all want our solution, and we will be excited to pay for it.
2. They will see we have solved their problem before and will see our service as valuable.
This will allow us to reach more people with less money and time. Acquire more people while doing less. It is taking cold connections from inconsistent to predictable with higher conversion rates.
Ultimately, we can predict profits and generate more time for our lives!
